YOU NEVER FORGET YOUR FIRST.
The 911 fans remember most — you know, that one — is the 911 in production when they started driving.
We leveraged birthday data to create an immersive historical experience with the 911 they loved at sixteen.
VIDEO WALK THROUGH:
SETTING A NEW HISTORICAL PRECEDENT
In order for these units to be a true deep dive into each model, we worked with the Porsche Museum in Stuttgart, Germany to access their historical asset library. The units covered every detail in, out, and under the hood of each model type, as well as what was "Ever Ahead" about it at the time. Each unit opened with an actual quote from Car and Driver from that era.
OVERVIEW OF UNITS