THE PORSCHE 911 LOVE AFFAIR STARTS WITH THAT POSTER ON YOUR BEDROOM WALL
The Porsche 911 has been the quintessential dream car for decades. We set out to digitize that poster on your bedroom wall and bring it back, with the same nostalgia, but to your Facebook wall.
TARGETING FANS WITH THE 911 IN PRODUCTION WHEN THEY WERE SIXTEEN
We targeted fans using their Facebook birthday data. To do this, we created six different Facebook Canvas ads. Each one targeted fans with the Porsche 911 that was in production at the time they were sixteen. The one they originally fell in love with.
So what's a Canvas ad? It's a new Facebook ad optimized for mobile. In your feed it looks like a regular post. But once you click into it, it functions more like a microsite. You can use the phone's accelerometer, video, sound, and create carousels.
VIDEO WALK THROUGH:
SETTING A NEW HISTORICAL PRECEDENT
In order for these units to be a true deep dive into each model, we worked with the Porsche Museum in Stuttgart, Germany to access their historical asset library. The units covered every detail in, out, and under the hood of each model type, as well as what was "Ever Ahead" about it at the time. Each unit opened with an actual quote from Car and Driver from that era.
OVERVIEW OF UNITS