New Yorkers are the world's toughest critics. So when it came time to launch Citi Bike, NYC's first ever bike share program, we needed to make it as seamless and simple as possible. 

We did this with the Citi Bike mobile app. At the time of launch, it was the first app that offered bike-specific directions to cyclists. Yep, we beat Google. 

And we made it to the front page of the New Yorker.

First month of Citi Bike stats (click through for full article).



After launch, my partner and I had an idea: Citi Bike is $95/year. There was also a Citibank college promo offering kids $100 to open a checking account. Why not combine the two? We did just that for a special NYU campaign. Open a Citibank account, get Citi Bike for free.

After all, free is a college kid's second favorite F word.