CEDAR FAIR AMUSEMENT PARKS: 360 Campaign
During the 2016 Haunt season at Cedar Fair’s amusement parks, we tortured visitors’ psyches by toying with their imaginations.
Client: Cedar Fair Amusement Parks (Cedar Point, Knott's Berry Farm, Kings Island, Kings Dominion, California's Great America, et al.)
:30 TV "THE HALLS"
"THE MAZE" RADIO: Our radio used sound design that made users use their imagination to put together the type of experience they might have at Haunt.
"INSTACUTS" SOCIAL VIDEOS: We used jump cuts to stitch together three scenes and let the viewer's imagination fill in the blanks.
HAUNT SOCIAL CONTENT SERIES
With so many terrifying creatures and monsters at Halloween Haunt, we created a content series to hint at the story behind the creatures.
Agency: Cramer Krasselt
CCO: Marshall Ross
ECD: Ken Erke
CD: Jimmy Dietzen
CD: Josh Mizrachi
Sr. CW: Jen Stopka
Sr. AD: Jaime Flynn