CEDAR FAIR: HALLOWEEN HAUNT
It’s not the witches, zombies or evil clowns that scare you. It’s what you can nearly see - the part where imagination takes over -- that’s where fears live. A coaster’s descent into the void, the cornstalker lurking in the shadows, or that cool breath on your neck even when no one is there. During the 2016 Haunt season, we haunted visitors' psyches by turning their imaginations against them. We set up the experience and let their imaginations do the rest.
Client: Cedar Fair Amusement Parks (Cedar Point, Knott's Berry Farm, Carowinds, Dorney Park, Kings Island, Kings Dominion, Worlds of Fun, Valleyfair, California's Great America, Canada's Wonderland)
:30 TV "THE HALLS"
"THE MAZE" RADIO: Our radio used sound design that made users use their imagination to put together the type of experience they might have at Haunt.
"INSTACUTS" SOCIAL VIDEOS: We used jump cuts to stitch together three scenes and let the viewer's imagination fill in the blanks.
HAUNT SOCIAL CONTENT SERIES
With so many terrifying creatures and monsters at Halloween Haunt, we created a content series to hint at the story behind the creatures.