MORE THAN A CAMPAIGN, A SELF-SUSTAINING BRAND.

Street Soccer is a charity that fights homelessness through sport. Our campaign created a model that raised brand awareness, but also ensured SSUSA enough revenue to sustain the program for years to come.

We started by creating a platform, I PLAY FOR, along with identities and gear for each of the league's 20 teams. We designed branded merchandise that not only helped raise awareness, but generated much needed revenue for the program.

 

THE STREET SOCCER NATIONAL CUP

The pinnacle of the campaign was the National Cup. All 20 teams from around the US arrived in NYC to play in a championship tournament in the middle of Times Square. Over three days, the event drew tens of thousands of spectators.
 

 

BRANDING THE TEAMS

We created team identities based on the life goals players strive toward.

 

ADVERTISING, NON-TRADITIONAL, AND OOH

Our limited budget meant we had to get creative. We were lucky to have donated media buys that appeared on Slate.com and even a Times Square billboard, but everything else was totally guerrilla and up to us.

 

WELL, THIS IS A FIRST.

The players absolutely loved the campaign. It really made a mark on them. Some of them even had such a strong affinity for their team names, they made it permanent.
 

NATURAL BALANCE
You’re passionate about your dog. We’re passionate about what your dog eats. Every decision we make about our ingredients and recipes has been meticulously calculated. We have vet techs on-staff to make sure your dog finds the perfect food. So when dog owners do their homework, they’ll be comforted that we’ve done ours, too.

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CHOOSE CHICAGO
Chicago’s the kind of city that feels like home no matter where you’re from. We’ve got something for everyone, from Michelin Stars to world renowned museums. So for our global OOH/print campaign, we invited everyone in and welcomed them home.

CREDITS:
Agency: FCB Chicago
CCO: Liz Taylor
ACD/CW: Jen Stopka
ACD/AD: Jaime Flynn
AD: Brian Lamy
 

 
 
 
 

THE PORSCHE 911 LOVE AFFAIR STARTS WITH THAT POSTER ON YOUR BEDROOM WALL
The Porsche 911 has been the quintessential dream car for decades. We set out to digitize that poster on your bedroom wall and bring it back, with the same nostalgia, but to your Facebook wall.

CREDITS:
Agency: Cramer Krasselt
CCO: Marshall Ross
ECD: Ken Erke
CW: Jen Stopka
AD: Jaime Flynn
UX: Max Morein
 

TARGETING FANS WITH THE 911 IN PRODUCTION WHEN THEY WERE SIXTEEN
We targeted fans using their Facebook birthday data. To do this, we created six different Facebook Canvas ads. Each one targeted fans with the Porsche 911 that was in production at the time they were sixteen. The one they originally fell in love with. 

So what's a Canvas ad? It's a new Facebook ad optimized for mobile. In your feed it looks like a regular post. But once you click into it, it functions more like a microsite. You can use the phone's accelerometer, video, sound, and create carousels. 

 

VIDEO WALK THROUGH:

 

SETTING A NEW HISTORICAL PRECEDENT
In order for these units to be a true deep dive into each model, we worked with the Porsche Museum in Stuttgart, Germany to access their historical asset library. The units covered every detail in, out, and under the hood of each model type, as well as what was "Ever Ahead" about it at the time. Each unit opened with an actual quote from Car and Driver from that era.

 

OVERVIEW OF UNITS

CITI POND

Every year, Citi transforms Bryant Park into a Winter Wonderland: Citi Pond. The complete redesign of the park includes an Olympic-sized ice skating rink and holiday shopping from local vendors. With the Rockefeller Center ice rink only blocks away and always over-stuffed with tourists, we created the 2012-2013 Citi Pond season just for New Yorkers.

 

THE CITI POND SNOW GLOBE

In 2013, we elevated the Citi Pond experience with groundbreaking technology and brought New Yorkers the Citi Snow Globe. We created a life-sized snow globe installation using a combination of 120° camera array, instant video delivery, and a custom iPad app. 

A couple of my personal favorites:

THE RESULTS
- 1200+ snow globe videos created
- 25 million earned views
- Creativity-Online
- Ad Age coverage

 

THE ENVIRONMENT

TAXI TV:

CITI BIKE

New Yorkers are the world's toughest critics. So when it came time to launch Citi Bike, NYC's first ever bike share program, we needed to make it as seamless and simple as possible. 

We did this with the Citi Bike mobile app. At the time of launch, it was the first app that offered bike-specific directions to cyclists. Yep, we beat Google. 
 

And we made it to the front page of the New Yorker.

First month of Citi Bike stats (click through for full article).

 

NEW YORK UNIVERSITY PROMO

After launch, my partner and I had an idea: Citi Bike is $95/year. There was also a Citibank college promo offering kids $100 to open a checking account. Why not combine the two? We did just that for a special NYU campaign. Open a Citibank account, get Citi Bike for free.

After all, free is a college kid's second favorite F word.

 

BIC SOLEIL

One glance at the women's razor category and it's a copy and paste of the same colors and floofy language women don't relate to. BIC Soleil wanted to stand out in the category, so we gave them a brand new tone and identity that did just that: Bright, bold, color-blocking imagery and a much needed dose of real talk.

From account to planning to media and creative, Soleil's success is the result of a truly integrated team effort. Soleil's Instagram launched in March 2016; we've grown the following (and are still doing so) with conceptual influencer partnerships, calculated media buys, and creating custom content based on shaving/beauty truths. 

CREDITS:
Agency: Cramer Krasselt
ECD: Ken Erke
CD: Jimmy Dietzen
CW: Jen Stopka
AD: Jaime Flynn
Designer: Sarah Murphy

 

Here are a few of my favorite headlines (click to scroll through):

 

CUSTOM CONTENT SERIES: SHOWER YOGA

If you're a woman, you know you contort yourself into all kinds of positions trying to achieve a smooth shave. And...if you're a man, well, now you know. We created, shot, and produced this "Shower Yoga" series to bring this insight to life. All moves are based on actual yoga poses.

 

CUSTOM CONTENT SERIES: BEAUTY SHORTCUTS

Every woman has an arsenal of beauty hacks they turn to in a pinch. We personified some of the more notorious ones. Like the Peep-Toe Pedi: Why paint all 10 toes when only a few show? Or, the Capri Shaver: The illusion of a fully shaved leg achieved with minimal effort.

 

PARTNERSHIP: FIFTH HARMONY

Millennial women are the most optimistic generation in history. They also hate advertising. So how do we find an authentic way to connect with them? By showing them more of what they love. In this case, Fifth Harmony. Our partnership with Fifth Harmony culminated in a media day, an Instagram takeover, and a Spotify partnership. Well, the Harmonizers definitely showed up. We more than tripled our following in 24 hours.

A short video on our partnership:

 

MEDIA KIT

During our media day with Fifth Harmony, we released a media kit with information on our survey of millennial women. In it, we included shaving tips, product details, and our findings from the survey.

SPOTIFY PARTNERSHIP

Our Spotify partnership gave fans a way to connect with Fifth Harmony (and other influencers) like never before. Influencers created individual playlists featured on our BIC Soleil hub. These units resulted in a 230% increase in listening time and 33MM earned impressions. 

(Click through to view all)

FAMOUS DAVE'S
I wrote some headlines for Famous Dave's POS. These appeared on the back of menus, in store windows, and around the restaurant. Each month had a different theme. Fun little writing assignment.

 

JANUARY: NEW YEAR'S RESOLUTIONS

 

FEBRUARY: SEAFOOD PROMOTION

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fd-swimforit

 

MARCH: MARCH MADNESS

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CREDITS:
Agency: FCB Chicago
ECD: École Weinstein
ACD/CW: Jen Stopka (concept + execution)
ACD/AD: Jaime Flynn (concept)
ACD/AD: Laura Wood (execution)

SOCIAL MEDIA
I've done a lot of social. Everything from managing, writing, strategy, set design, seamstress, prop stylist, hair stylist, to personal shaving cream applicator. Here's where it got me:
 

MAYBELLINE NEW YORK
5.3MM followers. Facebook, Pinterest, Tumblr. 

 

SNAPPLE
3.4MM followers. Facebook, Twitter. 

 

7UP (#7X7UP)
3.2MM followers. Facebook, Instagram, Tumblr. 
Every year, 7UP sponsors various DJs and is the main soda sponsor for seven EDM festivals across the country (hence #7X7UP). In 2014, I covered Ultra Music Festival in Miami. It was...interesting. I met a guy named Tiesto and I guess that was cool.

 

MOTT'S
1.4MM followers. Facebook, Pinterest, Twitter. 

 

ESSIE NAIL POLISH
3.9MM followers. Facebook, Pinterest, Instagram. 

HALF STOP BREWING COMPANY

I like beer. I like making things. So why not make what I drink? I brew with my dad and my brother; the three of us count for half of the Stopka family (now the name makes sense!). We've brewed just about everything (except lagers) and we just started making our own recipes. I am one of the brewmasters and am also our self-appointed CCO (aka logo designer, label maker, and custom-pint-glass-orderer). Everything here has been designed (and consumed) by yours truly. 

 

Let's get weird. Here's a mime snuff film I made with some awesome people.

 

LOVE ME IN ENGLISH
A first impression is really easy to screw up in the online dating world. Especially when you're messaging a word nerd like me. I used to run a blog where I'd post my responses to people with atrocious grammar. Exhibit A below: 

 

Snapple is a Movember sponsor. We pitched this "All Natural" (their tag at the time) living/growing billboard one year. 

 

Cedar Point's teaser poster for its newest drop coaster, VALRAVN.

CEDAR FAIR: HALLOWEEN HAUNT
It’s not the witches, zombies or evil clowns that scare you. It’s what you can nearly see - the part where imagination takes over -- that’s where fears live. A coaster’s descent into the void, the cornstalker lurking in the shadows, or that cool breath on your neck even when no one is there. During the 2016 Haunt season, we haunted visitors' psyches by turning their imaginations against them. We set up the experience and let their imaginations do the rest. 

Client: Cedar Fair Amusement Parks (Cedar Point, Knott's Berry Farm, Carowinds, Dorney Park, Kings Island, Kings Dominion, Worlds of Fun, Valleyfair, California's Great America, Canada's Wonderland)

CREDITS:
Agency: Cramer Krasselt
ECD: Ken Erke
CD: Jimmy Dietzen
CD: Josh Mizrachi
CW: Jen Stopka
AD: Jaime Flynn
 

 

:30 TV "THE HALLS"

 

"THE MAZE" RADIO: Our radio used sound design that made users use their imagination to put together the type of experience they might have at Haunt. 

 

OUTDOOR

 

"INSTACUTS" SOCIAL VIDEOS:  We used jump cuts to stitch together three scenes and let the viewer's imagination fill in the blanks. 

 

HAUNT SOCIAL CONTENT SERIES
With so many terrifying creatures and monsters at Halloween Haunt, we created a content series to hint at the story behind the creatures.

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A "PINT-SIZED" HALLOWEEN

Idea: The Cedar Fair amusement parks have all the pint-sized Halloween thrills in one place. This year, we're taking it literally. Whether it's in the pumpkin patch, haybale mazes or celebrating with the Peanuts gang, we're going to level with our little park goers and cater everything to them.

Client: Cedar Fair Amusement Parks (Cedar Point, Carowinds, Dorney Park, Kings Island, Kings Dominion, Worlds of Fun, Valleyfair, California's Great America, Canada's Wonderland)

Partner: Jaime Flynn

 

"AS TOLD BY KIDS" RADIO

"PEANUTS SELFIE" OUTDOOR

My partner (the very talented Jaime Flynn) and I were once on an interview when a creative team asked us, "So, where does your agency think you're at right now?" We brainstormed ideas on the spot. Then we turned it into a tumblr.

Full site here: www.noimnotinterviewing.tumblr.com

 

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